Who publishes this, and why you should factor that in
Most travel sites hide their commercial interests in a link nobody clicks. Ours is at the bottom of every page, and here it is again in full.
The publisher
Orlando Transportation Guide is published by Highland Private Office, a boutique advisory and business management firm based at 1650 Highland Road in Winter Park, Florida. Highland is a small operation, not a media company, and this site is not a business it makes money from directly.
It exists because we spend a lot of time solving the same Central Florida logistics problems for clients and for ourselves, and the published answers to those problems are mostly bad. Not wrong so much as uninformative: lists of options with no numbers attached, written to be found rather than to be used.
The conflict of interest, stated plainly
Highland Private Office is an owner and operator of Lenox Transport, an Orlando chauffeured car service. Lenox appears in our private transportation ranking, at the top of it.
You should weigh that. We think the ranking is defensible on its stated criteria, and we have tried to write the list so that you can check our reasoning rather than take our word for it, including by telling you when a private car is the wrong purchase. But we are not a disinterested party on that page, and pretending otherwise would be worse than the conflict itself.
What we do not do: take payment for placement, run affiliate links, accept free travel or hosted stays in exchange for coverage, or let any company review a list before it publishes. No company has paid to appear anywhere on this site.
How we rank things
Every list on this site states its criteria, in weighted order, before the ranking appears. That is the whole method, and it is deliberately boring.
- Criteria first. If you disagree with the criteria, you can discount the ranking, which is the point.
- The top choice is not universal. Each list says who the number one is wrong for. A recommendation that fits a solo backpacker and a family of six equally well is an advertisement.
- Published numbers get a date. Fares and schedules in Central Florida change quietly. Every figure here carries the date we last checked it, so you know how much to trust it.
- No inflation. We would rather say an option is slow and uncomfortable than describe it as "budget-friendly."
Where the numbers come from
Fares, schedules and operational details are taken from operator and agency sources, principally the I-Ride Trolley and International Drive Resort Area, SunRail, Lynx, Brightline, the Greater Orlando Aviation Authority and the individual theme park operators. Restaurant recognition is from the 2026 MICHELIN Florida Guide. Where we give a price range rather than a figure, it is because the real answer varies and a single number would be a false precision.
We check the whole site on a rolling basis and date every page. If a number here is wrong, it is because it moved since we checked it, and we would like to know.
Corrections
If you find something out of date or wrong, tell us and we will fix it and re-date the page. Corrections are the cheapest credibility a site like this can buy, and we would rather make them quickly than defend a stale fare.
On how this site is written
Research, drafting and build for this site are done with AI assistance and reviewed by a person before publication. We mention it because it is true and because the failure mode of AI-written travel content is confident, plausible, out-of-date numbers. That is exactly why every figure here is dated and sourced, and why we would rather you check the one that matters to your trip.